Silvia Zanella

For information and contacts

contact-zanella@elastica.eu

For over twenty years she has worked in multinational service companies, where she has held leadership roles in Marketing, Communications, Employer Branding, Digital HR and Employee Experience. She currently holds an international role as Employee Experience Leader for one of the world’s leading consulting firms, helping design innovative work experiences for thousands of professionals across multiple countries.

Throughout her career she has led initiatives in organizational transformation, HR process digitalization, talent attraction, internal communications, employee listening, skills development and cultural innovation. Today she focuses on the evolution of work in the age of artificial intelligence and on the impact new technologies are having on organizations, leadership, skills and productivity.

In particular, she analyzes how generative AI is changing the way we work, learn, collaborate and make decisions, promoting a vision in which technology and human capabilities strengthen each other. In her talks she explores topics such as Human Advantage, the future of professions, leadership in the age of AI, employee experience, organizational innovation, new skills, inclusion and the cultural transformation of companies.

She is also engaged in research and outreach on the subject of intelligence, understood as a synthesis of cognitive, relational, creative and technological skills. Through her books, articles and public speaking, she explores how people can continue to create value in a context where machines perform a growing number of activities traditionally considered human. Her work focuses on identifying the distinctive capabilities that will allow individuals and organizations to thrive in a world of ever faster change.

She is the creator and editorial director of the book series Voci del lavoro nuovo (FrancoAngeli), a project that brings together the contributions of managers, entrepreneurs, scholars and professionals called on to reflect on the major transformations reshaping work. The volumes in the series address topics such as leadership, organizational well-being, innovation, sustainability, inclusion, skills development, work-life balance and the future of organizations, with the aim of fostering a concrete and accessible debate on change. For the series she wrote the book Intelligenza together with Luca Tremolada, journalist at Il Sole 24 Ore, offering a reading at the crossroads of technology and HR.

She is also the author of Basta lavorare così (Bompiani, 2025), on the need to rethink work in light of technological, demographic and social change; Il futuro del lavoro è femmina. Come lavoreremo domani [The Future of Work is Female: How We’ll Be Working Tomorrow] (Bompiani, 2020), which anticipated many of the trends now reshaping the labor market; Digital Recruiter. Social network, AI, gamification e strumenti tech per i professionisti HR [Digital Recruiter: Social Networks, AI, Gamification and Tech for HR Specialists] (FrancoAngeli, 2019); Personal branding per l’azienda: Valorizzare l’azienda posizionando le sue persone chiave [Personal Branding for Companies: Strengthening the Company Through Personnel Positioning] (Hoepli, 2019); and Guida al Lavoro [Guide to Working] (Mondadori, 2009).

She collaborates with media, institutions, universities, companies and organizations interested in understanding how technological innovation, demographic change and new organizational models are transforming work. She regularly speaks at conferences, festivals, corporate events and management training programs on innovation, leadership, AI, future skills, organizational transformation and the development of human potential.

Il futuro del lavoro è femmina | Silvia Zanella | TEDxDarsena