After a two-decade career in advertising that led her to directing the Mexican office of Young and Rubicam, a US communications corporation, and after a brief but impactful experience as editorial director of a small financial publishing house, she became passionate about longevity before it had become a topic of discussion in Italy, applying her international experience and best practices. Over the years she developed a cross-sector preparedness on demographic, economic, heritage, social and work factors of life expectancy and the ageing population.

An editorial contributor, she writes for economy and financial publications and, as a Longevity Planning educator, trains financial consultants and wealth managers. She has been part of the 24 Ore Business School’s Core Faculty since 2025.

A keynote speaker, she gives talks at conferences, corporate and cultural events. Her talks range from lifestyles changes driven by new life expectancy, macro and microeconomic changes resulting from the inequality between young and old people, the rethinking of work and career views in order to embrace and value a longer-lasting professional lifecycle and longevity among the genders, between higher life expectancy on the one hand and lower expectations of social security income and health on the other.

She speaks fluent English and Spanish.