He is a thirty-eight year old journalist and business manager, as well as an expert on new technologies, start-ups, digital working, social media and online communities. He is a writer of formats for TV, radio and online media. He coined the terms Wwworkers and Artigeni, giving a voice to a new community of online workers.
Colletti is a journalist, storyteller and business communicator. For twenty years, he has worked on digital communications for top companies. He has worked for Vodafone Italia and Technogym and is currently in charge of digital communications for Sanofi Italia.
He co-founded the Enterprise Generated Content observatory of Bocconi University and the job-community Wwworkers.it. For four years, he has organised the “Wwworkers Camp” at the Chamber of Deputies, dedicated to online workers. He has worked for RAI, Repubblica, Rai3 and Radio24. He wrote and presented the first online broadcast on social TV by Rai.tv. Currently, he writes for Sole24Ore, Metro, StartupItalia! and Millionaire. He has a blog on Nòva for Sole24Ore another for Fatto Quotidiano.
For Gruppo24Ore he has written various manuals on business culture and new technologies: TV fai-da-web” (2010), “Wwworkers: i nuovi lavoratori della rete” (Il Sole 24 Ore, 2011), “Vendere con le community” (Il Sole 24 Ore, 2012 e 2014), and “Social TV” (with Andrea Materia, Il Sole 24 Ore 2012). His latest book is “SEI UN GENIO!” published by Hoepli and dedicated to the so-called “Artigeni”, or digital artisans with ingenious ideas.
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