We helped Coop to create “Cosa sarà?” (What will happen?), the first live online meeting to present experiences and ideas about how to change the world. With a live audience in Bologna (at Teatro Duse), and 3 connected squares in different cities (Turin, Monza and Florence), the event featured 3 hours of live online content, divided into two episodes.
Air, water, fire and earth were the elements which came together to tell the story of today and especially tomorrow, with guests such as the oceanographer Maria Sole Bianco, the explorer Alex Bellini, the writer Amitav Gosh, the neurobiologist Stefano Mancuso, as well as Stefano Liberti, Alessandro Bergonzoni, Pif, Ron, and Lo Stato Sociale. The event was presented by Tommaso Labate and Natascha Lusenti and accompanied by the band Ridillo, together with the creative participation of Sergio Staino and Makkox.
The event was broadcast life on the homepage of corriere.it and the social media websites of Corriere della Sera. On Saturday 21 November 2020 the TV edition was broadcast on La 7. The live events were also shared by the Coop YouTube channel.