THE TANNERY DISTRICT OF SANTA CROCE: LEATHER EMOTIONS

About 150 subsidiary companies make up the tannery district of Santa Croce, which has become a worldwide point of reference for the leather industry over the years. The companies here make leather for important Italian and international fashion brands, thanks to their experience and talent in the art of Tuscan tannery.
Today, the district is also an example of sustainability and a model of a circular economy, thanks to the use of cutting-edge technology for water purification and recycling of the waste products of the manufacturing process, as well as investment in the POTECO, the tannery technological centre which focuses on research and training.
To mark the occasion of Pitti Immagine, the District decided to tell its story to the public and sector workers with an event entitled “Emozione Pelle” [Leather Emotions], which was planned and created together with Elastica, in the Arms Hall of the Palazzo Vecchio in Florence.  This corporate storytelling project involved images, anecdotes and guest speeches, featuring key historical figures and the success stories of the Association, as well as local institutions and representatives from the world of fashion. The evening began with a speech from storyteller Stefano Massini, and was presented by the journalist Duilio Giammaria with a report on the district and its sustainable practices on the RAI TV programme, “Petrolio”.
The President of the Region of Tuscany, Enrico Rossi, was also on the stage to close the event and present a plaque to the Director of the Tannery Association, Piero Maccanti.

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