NUO Capital is an independent investment company based in Italy that focuses on the long-term support of small and medium-sized Italian companies, particularly during critical phases such as generational transition, internationalisation and digitalisation. Founded by Tommaso Paoli, it is characterised by a strategic vision focused on creating value over time, sharing values with the companies it invests in, and management based on independence, transparency and accountability.
To accompany NUO Capital in its communication and placement processes, we started by enhancing its vision: that of an independent investor who looks to the long term, promoting a corporate culture based on responsibility, solidity and innovation. In a sector often seen as obscure, NUO chooses transparency and quality relationships, and this is where our work started.
At the heart of the project that Elastica is implementing for NUO is a structured and ongoing press office and media relations operation. We have built a plan that supports management in defining key messages and interacting with the information system through open dialogue with business journalists, local media and specialised publications. The regular production of content, the handling of the media kit, the realisation of targeted meetings – such as press lunches with the main financial media outlets – are tools designed to enrich a concrete and lasting reputational strategy.
But communication, for us, doesn’t stop with media publicity: it is built over time, through opportunities of public visibility, which allow a brand to establish a voice and position itself in relevant contexts. Together with NUO we are working to strengthen the image of founder Tommaso Paoli as a recognisable spokesperson, creating public speaking opportunities at events, festivals, round tables, and carefully studying the editorial and cultural opportunities most in line with the company’s identity.
