Where and when
Bologna, January 2015
Seven hours of entertainment, until 4 in the morning, for MEMORABILIA, a nighttime event which brought the great Pyramid of the most legendary nightclub in Italy to centre stage at the largest theatre in the nation.
On 17 January 2015, at UnipolArena in Bologna, the first co-production involving the city theatre and Cocoricò was a smash success for audience and press. An audience of 10,750 enjoyed the sound of some of the most prestigious names in electronic music.
The featured artists actually included Pcp, Cirillo, Saccoman, Sesoria, Rexantony, Ricci jr, Francesco Zappalà and Cek; with them Mario Più and Ricky le Roy. In the house room it was the turn of Claudio di Rocco, Giusy Consoli, Federica Babydoll. Another key player was Principe Maurice, the most creative icon of the night since the end of the 1980s, the most thrilling, sensuous, and contradictory image in the history of the most famous Italian superclubs.
This nighttime event marked the debut of the club in Bologna, in partnership with the Unipol Arena for a series of great events combining the best in contemporary dance music with the hedonistic spirit which for more than 20 years has seduced scores of young people and surprising figures from the international nightclub scene. Elastica oversaw communication.