Monica Guerritore is one of Italy’s most-acclaimed actresses and performers, and has also written and directed successful plays for theater.
In 2022, she was the first actress in Italy––and one of the first in the world––to launch #MGRTOKEN, her NTT project, which inaugurates a new generation of tokens for the future of official documents and certifications.
2023, on the other hand, is the year of Guerritore’s directorial debut with Anna, the first film in history about Anna Magnani, the first Italian actress to win an Oscar, and whose 50th death anniversary falls, with Guerritore in the leading role.
For the first time in Italy, the making of a film is brought to the public, to theaters, schools and universities, and public readings. Monica Guerritore will bring stages and throughout Italy “The Birth of a Film,” a lecture-performance with a sneak-preview reading of excerpts from the Anna screenplay.
Elastica is at Guerritore’s side in publicity of her truly visionary projects.
Communication assets are shared through our traditional press office, which is responsible for media coverage, managing Monica Guerritore’s television presence, and selecting and optimizing proposals from a strategic perspective. The office handles everything from festivals to special events, the organization and promotion of webinars to conference-performances premiering in Italian theaters.
30+
Spots in national TV and print media, including Raiuno, Sky, Vanity Fair, La Repubblica, La Stampa, Sette, Il Corriere della Sera and Il Messaggero
150+
Online releases and agency launches
5
National events for promotion and strategic positioning of projects
600.000
Views of the launch, live streamed on Repubblica.it
The announcement of the film Anna took place live on Raiuno on Domenica In on January 1, 2023 and catalyzed the attention of all Italian media. The national launch of the #MGRTOKEN project, on the other hand, took place in live streaming on Repubblica.it and totaled over 600,000 views, ranking in the Top 4 of the leading news site’s most viewed videos that week.
