Client
Elastica Production
Services
Commmunications
Contents
Concept
Graphic Design
Production
Administration
Where and when
Florence, October 2020
Read the
press release
The 2020 edition went ahead despite the complicated situation caused by the pandemic because “knowledge is the antidote to fear, and so is culture”.
The three days of the festival – October 23-25– brought together female scientists, economists, businesswomen, politicians, writers and artists who discussed how to deal with the world after Covid-19, showing their great ideas, skills and prestige. It will be a new world, with its own challenges, its own suffering and its own potential.
89
Guest speakers, 10 of whom were international
4
Major newspapers as media partners
+200
articles in a press roundup
+400.000
Digital attendees thanks to the diffusion on festival and media partner web-channels
One of the great new things about the third edition of the event was the multiformat chance to follow the event, whether at Manifattura Tabacchi as a member of the live audience, or online, almost like watching a TV channel.
L’eredità delle donne, directed by Serena Dandini, is a project created by Elastica and Fondazione CR Firenze with the sponsorship of Gucci.
