Client
An original Elastica event
Services
Communication
Content
Concept
Graphics
Production
Event Administration
Where and when
Florence, October 2021
Read the
press release
By now the festival’s original format is well-established: a roster of powerful women, balancing an international perspective and strong local ties, with countless local businesses and centres participating over the course of the festival to promote its theme through special events.
With many exceptional guests: from Oscar-winning actress Geena Davis to dean of feminism Gloria Steinem, from minister Elena Bonetti to senator Elena Cattaneo to economist Noreena Hertz, all the way to Turkish researcher Hatice Cengiz and mathematician and writer Chiara Valerio, the festival’s true travel companion. Not to mention Sabina Guzzanti, Lilli Gruber, Ilaria Capua, Emma Bonino, Michela Murgia, Chiara Tagliaferri, Donna Ferrato, Alexandra Geese, and many others.
200+
Programmed Events
90+
International and Nationally-Respected Guests
510.000
Users Following Talks on Streaming
45.000+
Users on Facebook
178
OFF-site Events, with over 170 Participating Local Businesses and Associations
150+
Minutes on Live TV and Radio
All of the event’s live content was streamed on the website ereditadelledonne.eu and re-shared by major newspapers in Gruppo Gedi, through collaboration with alfemminile.com
90
Agency Launches
140+
Spots in Newspapers and Periodicals
260
Web Releases
L’Eredità delle Donne is an Elastica project, produced with Fondazione CR Firenze, and in partnership with Gucci. The fourth edition of the festival was co-promoted by the City of Florence, with support from Atlantia, Enel, Intesa San Paolo, Poste Italiane and the participation of Manifattura Tabacchi. The festival is sponsored by the Presidency of the Council of Ministers.
