National Press Office
Where and when
2022 - 2023
Elastica handles communications and PR for Hangar Piemonte, the Piedmont Region’s agency dedicated to cultural transformation; a project of Fondazione Piemonte dal Vivo, with the support of the Compagnia di San Paolo Foundation.
Due to its structure and institutional role, Hangar Piemonte is a highly complex entity: an intricate ecosystem of policy makers and local networks.
Elastica efficiently captures this complexity through authoritative but streamlined communication that is usable and aimed at enhancing both content and spokespeople.
Building brand reputation and local engagement are the strategic assets that the client’s storytelling focuses on.
With this in mind, we oversee building brand authority through positioning spots in national newspapers, carrying out integrated communication activities with the involvement of our speakers in events organized by the client for its stakeholders, dedicated to subjects ranging from philanthropic entities to universities and research centers, from cultural, museum and economic facilities to social hubs such as schools and health care centers, all the way to PMs and Directors of public and private facilities. We bring the main takeaways of the events to national and local media, through formats ranging from podcasts to online content. Lastly, we consolidate and expand the networks of communication in the region through press conferences and onsite activities with local editorial offices throughout Piedmont.
During the first months of collaboration, Hangar Piemonte’s regional projects were featured in several national newspapers including La Repubblica, Artribune, RDS and AgCult.