Granarolo, the leading Italian group in the fresh milk and dairy sector (as well as dried pasta, cured meats and plant-based foods), is celebrating its sixtieth birthday with a series of events that have involved cities and the media. Elastica curated the photographic exhibition 60 YEARS – we’ve grown up together with you, which is full of previously unpublished photos from the company’s historical archives, to tell the story of Granarolo’s work, innovation and development over the years.
For several days the squares of Bologna, Milan and Bari hosted the exhibition, which travelled around Italy to bear fitness to the brave pioneers who started off in Emilia Romagna but have widened their horizons and increate their knowledge, with the great and small stories, emotions and humanity that are behind one of the most well-known brands in Italy and abroad.
We also helped Granarolo with the lead up to the presentation of the book Latte soldi e politica [Milk, Money and Politics] (Il Mulino 2017). The Bolognini Hall, which forms part of the San Domenico complex in Bologna, hosted a meeting between the two authors, the historic president of Granarolo Luciano Sita and the journalist and writer Luciano Nigro, who took part in a dialogue with Ferrucio De Bortoli. They chatted freely about the book and the events behind it which involved not only the company itself, but also political and institutional events over a long historical period, known as the First Republic, which was marked by financial corruption, sporting triumphs, fraud and success.