This time the photographic treasure hunt was organised by Carrefour, the seventh largest retail group in the world in terms of revenue and sales and the second largest in Europe. In Italy it is the sixth largest national distributor and in Milan it is experimenting with a new concept store, Carrefour Express Urban Life, in Corso Garibaldi 49, Milan, which is the first in Italy. With this photographic Marathon, organised in collaboration with the Association Disturbo, we were involved in the launch of this new shop.
In spite of the pouring rain, around 200 people took part in the hunt for 20 things which they had to photograph in under three hours, following a route inspired by the theme of “urban life”.  Three lucky winners got to take home prizes offered by Canon and Express Urban Life.