This time the photographic treasure hunt was adopted by Carrefour, the seventh largest retail group in the world in terms of revenue and sales, and the second largest in Europe. In Italy it is the sixth largest national distributor, and in Milan it is experimenting with a new concept store, Carrefour Express Urban Life, on Corso Garibaldi 49, Milan: the first in Italy.

Braving the pouring rain, well over 200 people took part in the hunt for the 20 things which they had to photograph in under three hours, following a route inspired by the theme of “urban life”.  Three lucky winners got to take home prizes offered by Canon and Express Urban Life.