You can read about how in 2015 a packed Piazza Maggiore rang in the 70^th anniversary of CNA Bologna with music by Francesco De Gregori and Irene Grandi here. “Extraordinary enterprise: Our experience, your future” was the title of the special evening given a few days ago by CNA to the people of Bologna on the occasion of its 80^th anniversary, an evening event in the heart of the city that told the local history, values and wealth through the voices of journalists, publicists and businesses. And today just as in 2015, CNA Bologna entrusted Elastica with the execution of the event concept, the narration and the entire production: from brand identity to direction, from technical organisation to administration.

The event was envisioned as a piece of choral storytelling, with the narration made up of thematic “chapters” that combined current events, local identity and entertainment. On stage were the major voices of journalism and culture – from Massimo Gramellini to Giovanna Botteri, from Jacopo Veneziani to Professor of Bolognese dialect Roberto “Bertein” Serra. Plus a special guest: Fiorella Mannoia, who delivered a musical tribute to the Bolognese people. Also on stage were President Antonio Gramuglia and four Bolognese companies selected as models of contemporary craftsmanship.

A project to give back the history and future of its enterprises to the city, ten years on it reaffirmed a partnership based on trust, listening and a shared vision.