Sacmi Rifkin Evento 3







Where and when

Bologna and Imola, 2019

Oliviero Toscani, the creator of several revolutionary advertising campaigns was joined by Jeremy Rifkin, an American economist and sociologist, who has worked as a consultant for the European Union, the People’s Republic of China and many other world leaders. 

Sacmi Rifkin Evento 1

They were the stars of the project which Elastica created to celebrate the centenary of SACMI, a cooperative founded in Imola on 2 December 1919 by nine manual labourers, including mechanics and metalworkers.

Today SACMI is an international group with 4500 employees, with strategic activities in the fields of ceramics, packaging, beverage-closures, metals and advanced materials. We celebrated together with a big party at the factory in Imola, dedicated to the employees, as well as a photographic book in which Toscani portrayed all the workers, and a gala evening at Palazzo Re Enzo in Bologna for stakeholders from all over the world.