Being perceived as unique and relevant in an often crowded, complex and uncertain context: this is the need of companies and speakers met by Elastica’s Circular Communication Method.
Circular Communication is a method that synergistically integrates the decades-long experience of the agency’s four business units: Media Relations, Management, Live Events and Literary Agency. It is an integrated approach resulting from the systematic organization of in-depth expertise and internal connections at Elastica, as well as a unique and constantly evolving system that unites our exclusive panoramic view and meticulous attention to detail.
We help our partners to stand out, giving depth to communication and building authentic and effective narratives, and we are at their sides in the creation of strategic connections that go beyond mere visibility. How does this method translate into practice? Starting from two key areas, media relations and public speaking, we design strategies for our partners to become players in print, radio, TV, digital and new media, as well as identifying the best speaking opportunities, occasions for inspiring and influencing target audiences and expanding the network. Thanks to the expertise of our Literary Agency, we can also transform the values of companies and speakers into a powerful communication message, such as a book.